Tag Archives | Brand Standards

Everyone loves the Tiger logo, which is understandable — it is super cool. But the Tiger logo is, in fact, the Athletics Brand Mark, which means that not everyone is eligible to use it. The primary purpose of the athletics brand mark is to serve university athletics. With the exception of intramural sport clubs, non-athletic […]

From time to time, the university breaks out the fine china — the university seal. Originally based on the great seal of the State of Maryland, the seal has been updated several times through the years. The seal is restricted to use on official documents (transcripts, diplomas), for select ceremonies, and by the Office of […]

Stationery is one of the most visible aspects of any brand mark system. All TU groups must use official university stationery, available through Printing Services. The standard letterhead has been redesigned slightly to give users a little more usable space. The brand mark standards Stationery page provides examples of the most commonly-used stationery items, illustrates […]

The brand mark standards aren’t only about how to use the university logo, they are also about how NOT to use it. While we encourage creativity, that does not extend to the brand mark itself. Consistent application is critical. The brand mark absolutely may not be changed or manipulated in any way. When in doubt, […]

The brand mark standards prescribe how unit names are to be displayed with the university brand mark to promote consistency. The Brand Mark Signatures page illustrates how department names are displayed below the primary, horizontal, and informal brand mark. The Brand Mark Signature Download page allows Towson users to download the signature brand marks for […]

A new addition to the Towson University brand mark package is the informal TU brand mark. Developed to promote the use of ‘TU.’ Excels in situations where it is clear TU = Towson University. Currently restricted to on-campus uses. Check out the new informal brand mark and consider how it might be helpful for identifying […]

Just as TU uses printed stationery to present a consistent image, a standard email signature has been developed for all faculty and staff to use. Use the new Email Signature Generator to customize your email signature with multiple phone numbers and social media links that are specific to your department. Use the new email signature generator to […]

A logo and brand mark are the same thing, really. In modern parlance, a ‘brand’ is the collective perception of how an individual feels about an organization. The TU logo, or brand mark, is meant to serve as a visual trigger to elicit peop­le’s feelings about Towson University. When someone sees the brand mark, they […]

Just as TU uses printed stationery to present a consistent image, a standard email signature has been developed for all faculty and staff to use. Use the new Email Signature Generator to customize your email signature with multiple phone numbers and social media links that are specific to your department. Use the new email signature generator to […]

The placement and size of the Towson University brand mark are important parts of the applying the brand mark consistently. Included in the recent standards update is an easy-to-use sizing and placement guide to assist you with using the brand mark appropriately on commonly-used applications like postcards, posters and fliers. Let the TU brand mark […]

Towson gold is a powerful color. It is a critical part of the university’s brand mark standards, and an important way in which the university is recognized. Towson Gold is not an easy color to use, but it is distinctive. Don’t shy away from it; own it! Like Towson University, Towson Gold is bright, vibrant, […]

“The Towson brand mark doesn’t really work for me — my group needs something different.” The brand mark brings strength to your organization because of the myriad impressions that it generates. For example: An Admissions brochure might draw upon previous impressions when it was used by a great arts performance; The Center for Professional Studies […]

I know what you’re thinking — I only use the logo once in a while, I don’t have to worry about the brand mark standards. Well, you couldn’t be more wrong, Buck-o! Brand mark standards exist to ensure that Towson University makes consistent visual impressions with every audience. Consistency is important — What would you […]

We’re very happy that everyone loved the 150th anniversary brand mark, we loved it, too! Even though the anniversary celebration ended in May, we wanted to keep the 150th brand mark around a little while longer — but it’s time is quickly running out! Continue to use the 150th mark through the end of the […]

The Towson University brand mark standards have been updated and expanded to include information about signage, email communications, apparel use, photography, stationery and user-friendly brand mark sizing guidelines. In addition to several updates, a new brand mark signature page includes the ability to download files for your unit! The brand mark is the face that […]