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Brand Mark Mastery: It’s new TU

A new addition to the Towson University brand mark package is the informal TU brand mark.

  • Developed to promote the use of ‘TU.’
  • Excels in situations where it is clear TU = Towson University.
  • Currently restricted to on-campus uses.

Check out the new informal brand mark and consider how it might be helpful for identifying and promoting your on-campus services. Following the brand mark standards is the responsibility of anyone who uses the university logo. Keep checking T3 for periodic ‘Brand Mark Mastery’ tips throughout the year.