I know what you’re thinking — I only use the logo once in a while, I don’t have to worry about the brand mark standards. Well, you couldn’t be more wrong, Buck-o!
- Brand mark standards exist to ensure that Towson University makes consistent visual impressions with every audience.
- Consistency is important — What would you think if you came across the Starbucks logo, but it was blue? Or if you saw the Target logo, but it was square?
- Improper brand mark use makes materials look sloppy and creates confusion.
Don’t succumb to boredom — Be sure to follow the brand mark standards to the letter every time. Familiarize yourself with the standards, and keep checking T3 for periodic ‘Brand Mark Mastery’ tips throughout the year.
