Towson gold is a powerful color. It is a critical part of the university’s brand mark standards, and an important way in which the university is recognized. Towson Gold is not an easy color to use, but it is distinctive. Don’t shy away from it; own it!
- Like Towson University, Towson Gold is bright, vibrant, and stands out in a crowd.
- Towson Gold can be a tricky color to reproduce. It is not yellow, and it is not orange.
- The Colors page of the brand mark standards lists many different ways in which Towson Gold can be defined, whether reproducing the brand mark on a printed page, video screen or embroidered shirt.
Refer to the brand mark standards to ensure you are using the correct shade of gold. Following the brand mark standards is the responsibility of anyone who uses the university logo. Keep checking T3 for periodic ‘Brand Mark Mastery’ tips throughout the year.
