TU home | T3 | Brand Mark Mastery: The Goldilocks logo — Just the right size in just the right place

Brand Mark Mastery: The Goldilocks logo — Just the right size in just the right place

The placement and size of the Towson University brand mark are important parts of the applying the brand mark consistently. Included in the recent standards update is an easy-to-use sizing and placement guide to assist you with using the brand mark appropriately on commonly-used applications like postcards, posters and fliers.

  • Let the TU brand mark shine — give it the appropriate clear space
  • Use the brand mark large enough to ensure it will be seen and recognized.

Refer to the Sizing and Placement page of the brand mark standards to make sure you are helping promote brand consistency. Following the brand mark standards is the responsibility of anyone who uses the university logo. Keep checking T3 for periodic ‘Brand Mark Mastery’ tips throughout the year.