TOWSON, Md. ? For the third consecutive year, Towson University is promoting ?Saturdays at the U? as its football season advertising campaign.
The campaign serves to inform fans that Tiger football is more than just a 60-minute football game.
?Saturdays at the U? is a campaign that was developed by the Leffler Agency, a Baltimore-based creative advertising, branding and public relations agency.
?We are closely targeting the Towson and Baltimore County areas with our advertising this year,? says Rachel Crawford, Account Executive at the Leffler Agency. ?Our focus is to appeal to the average adult, who is looking for something fun to do. We are also reaching out to families who are looking for an affordable and enjoyable outing like the one that Tiger football provides.?
?Saturdays at the U? is the Tigers? rallying cry to the entire Baltimore metropolitan area, from students to alumni, neighbors to newcomers, to support the Tigers? football program as they enter the 2010 season.
Bob Leffler, the Founder and President of the Leffler Agency, adds, ??Our ?Saturdays at the U? campaign is all about a great day of the total college football experience in a very comfortable facility. Unitas Stadium (?the U?) and Towson Tiger football provide a wholesome, fun atmosphere for all of the greater Baltimore area to enjoy. Our campaign seeks to communicate to an expanded customer base beyond the basic sports fan groups.?
?Tiger football appeals to not only the Towson community, but to all of Baltimore City and Baltimore County,? adds Samantha Sankovich, Account Executive at the Leffler Agency. ?Tiger football provides a hometown team for the neighbors and fans who want to be part of a growing tradition – ?Saturdays at the U.??
Features of ?Saturdays at the U” include:
? TV commercials, both network and cable, in addition to radio and print advertising.
? Outdoor billboards along major Baltimore metropolitan area roads including York Rd. and Falls Rd.
? Extensive web presence including Facebook ads with Baltimore area targeted audiences.
? A strong community presence; the Tigers are scheduled for several appearances, including ?Feet on the Street? in Towson.
? On-site game promotion with media campaign radio partners.
? The 2010 Fan Guide, includng important game day information that fans need, from tickets to tailgating.
In their second season under the direction of Coach Rob Ambrose, the Tigers will be playing an attractive five-game schedule at Johnny Unitas? Stadium, a home schedule that includes three night games.
After hosting Coastal Carolina in their home opener on September 11 (7:00 pm), the Tigers face Massachusetts on October 2 (7:00 pm) at Unitas Stadium. On October 9, the Tigers host long-time rival James Madison (7:00 pm) as part of Family Weekend.
On October 30, the Tigers face Rhode Island (3:30 pm) in their annual Homecoming Game. Towson closes out its home schedule on November 13 (2:00 pm) when Maine visits Unitas Stadium.
For ticket information, visit www.TowsonTigers.com or call (410) 704-2244.
