Join area product development professionals from the Baltimore Chapter of PDMA for a mixer on Tuesday, May 2, from 5:30- 8:00 PM in the Auburn House. The featured speaker is Gerry Katz, a recognized authority in the areas of new product development, design of new services, product marketing, and market research, who will present ?Eight Ways to Screw Up Your Voice of the Customer?.
Katz, an Executive Vice President, Applied Marketing Science, Inc. (AMS), has 30 years of consulting experience. At AMS, he has led more than 100 major client engagements employing The Voice of the Customer, Quality Function Deployment (QFD), and a large number of other marketing science applications. His client assignments have covered a wide variety of industries, with particular emphasis on healthcare and medical technology. Katz is the author of several award-winning papers, and past recipient of the William O’Dell Prize from the American Marketing Association. He has lectured frequently at the business schools of MIT (Sloan), the University of Pennsylvania (Wharton), Dartmouth College (Tuck), Carnegie-Mellon University, and Harvard University. He has appeared twice on the NBC Today Show and in The Wall Street Journal.
