Your first look at the university’s bold, new visual identity is here. President Kim Schatzel unveiled the new logo, the first in more than 20 years, in yesterday’s fall address. It’s a new TU rooted in our past, but designed for our future. It was created by the entire campus community from research, conversations and feedback with students, alumni, faculty and staff.
This new identity is more than just a logo, though; it includes a strong new message and a voice for TU. All were developed with feedback from community members on and off campus. More than 2,000 people shared what makes TU truly unique.
So, what did they say? See a preview now and get answers to some of your most burning brand questions.
