Topic: Social Media & Networking: Best Practices and Transformations?
Date: March 15, 2012
Location: Towson University
Please join members of the Mid-Atlantic CIO Forum and invited guests at the March 15th meeting! Many people talk about Social Media and how companies use it to market their products. How can CIO?s and CTO?s use Social Media within the company to improve productivity and operations? In addition, how do CIO?s and CTO?s use Social Media in their labor sourcing?
Rishi Dave, Executive Director of Online Marketing for Dell?s Public and Large Enterprise Business Unit, will discuss practical ways companies can transform themselves to use social media to drive P&L results and outstanding customer experience. Key questions Rishi will address include;
? How has customer behavior changed?
? How do you monitor and respond in social media?
? What is the role of a social media command center?
? How can companies manage their brand in social media?
? What cultural, operational, and process changes are needed at your company?
? How do you practically make them happen?
? How do you measure social media / community ROI?
? How do you justify to executives?
? What is the future role of traditional marketing? How does it integrate with social marketing?
?Many IT organizations will fail to realize the potential of social media functions within IT support. Beyond just a another contact channel, these
solutions provide the opportunity for IT organizations to improve the level of communication with end users. ? (Jarod Greene, 2011)
Mr.Jarod Greene,Research Analyst- ITL IT Operations Management, Gartner will present a Gartner view on:
? Social Media?s impact on infrastructure and operations
? Best practices for Social, Collaboration and Knowledge Management
? Organizational Change for Social, Collaboration and Knowledge Management
Please join our members at the meeting! This is a full membership meeting of the Forum. The meeting starts at 8:00 AM and ends by 1PM. Brunch and lunch are provided. Pre-registration is required. Meeting logistics including agenda, directions to the meeting place and parking information will be emailed to you after you register.
For registration for this meeting, please contact: Bonnie Lawson at blawson@towson.edu or 410-704-4252.
