“Message Framing in Green Advertising: The effect of Construal Level and Consumer Environmental Concern” Many firms adopt green advertising and put great emphasis on the value of green marketing strategies. However, little research has examined the effectiveness of green appeal in advertisements. Building on message framing and construal level theory, this study examines the moderating […]
Tag Archives | Mass Communication & Communication Studies
SABBATICAL PRESENTATION – DR. KWANGMI KIM, DEPARTMENT OF MASS COMMUNICATION AND COMMUNICATION STUDIES
Dr. Kwangmi Kim, Professor in the department of Mass Communication and Communication Studies, will present the results of her sabbatical research, “Global Advertising in Asia: Not Global Anymore?” on Friday, November 14, 2014 at 4:00 pm in Van Bokkelen Hall 204.
SABBATICAL PRESENTATION – DR. SANDY NICHOLS, DEPARTMENT OF MASS COMMUNICATION AND COMMUNICATION STUDIES
Dr. Sandy Nichols, Associate Professor in the department of Mass Communication and Communication Studies, will present the results of her sabbatical research, “Meeting the Millennials Where They Live: Student Perceptions of Using a Social Networking Website in a Traditional University Classroom” on Friday, November 14, 2014 at 4:00 pm in Van Bokkelen Hall 204.
CROSS EXAMINATION DEBATE ASSOCIATION (CEDA)
Congratulations to Towson University students Ameena Ruffin and Korey Johnson, who last night earned the 2014 Cross Examination Debate Association (CEDA) National Debate Tournament championship! Pictured below (from left to right) are debate team assistant coach Ignacio Evans, students Ameena and Korey, and debate team coach Amber Kelsie. We are so proud of this outstanding […]
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